Dossier de recherche - WEBSITE DESIGN - Designing Effective Home Pages - Best Practices (en anglais)

The home page of your Web site is the most critical page. When your prospects and customers arrive on your home page, they need to immediately find a link allowing them to start their scenario they came for. If your home page doesn’t provide such an entry, then they leave the site and you missed a business opportunity.
Benefit from our large experience in designing effective home pages by understanding how easily and at lowest costs, you can turn your home page into an effective entry portal for your site visitors to let them start navigating immediately your site instead of loosing straightforward.
Learn and understand, they questions and insights what your home page needs to provide. Discover how you can leverage your competitors’ home page to improve your home page (strategic alignment and strategic differentiation.
In order to make the best use of your prime property, you should consider and implement smartly a number of issues. This paper looks at those issues from different angles, offers a number of tips to make your home page planning more effective with the final objective to increase home page conversation ratio – or in other words, how to make sure that site visitors start navigating your site instead of directing them straightforward to your competitors.
 

SUMMARY
- BEGIN BY ASKING THREE IMPORTANT QUESTIONS
- DETERMINE YOUR COMPETITOR’S WEB STRATEGY BASED ON ITS HOME PAGE
- USE THE HOME PAGE LINK MATRIX TO TRACK COMPETITORS’ WEB SITE STRATEGY
- DESIGN EFFECTIVE HOME PAGE FOR BUYERS, WITHOUT NEGLECTING OTHER SITE VISITORS
- AVOIDING HOME PAGE MISTAKES