Salesforce: moving towards an integrated customer experience suite - Expert view

Salesforce’s primary focus currently lies on achieving a better integration of its solutions. With Customer 360, Salesforce has set out on the journey of integrating its different cloud applications, while newly-acquired company MuleSoft is addressing customers’ fast-growing demand for the integration of back-end systems or other third-party data and systems. In this Expert View, PAC will evaluate Salesforce’s strategy in this context.


 
Niveau d'Expert View : Strategic
 
Secteurs concernés : All
 
Catégories : Digital customer experience
 
Degré d'urgence de s'y intéresser : 5 *